Marketing, Branding, and the Church
Emily Hill
We are joined on this episode by Dr. Emily Beth Hill, who serves in the ministry of Intervarsity Christian Fellowship. She tells the story of switching careers after working for 10 years in business marketing and analysis. What are the theological assumptions about human beings built into capitalistic marketing strategies? What things should churches consider when having conversations about branding? How do market-based approaches to ministry subtly put our faith in things other than the Spirit's work among God's people?
Emily Beth Hill is serves in the Theological Formation Department for InterVarsity Christian Fellowship, in Cincinnati, OH. She holds a PhD in Theological Ethics from the University of Aberdeen. She is the author of Marketing & Christian Proclamation in Theological Perspective and co-host of the Theology & Podcast.
